Samsung and “The Tonight Show Starring Jimmy Fallon” are joining forces again, using Fortnite* as the platform for the show’s first-ever interactive gaming experience, “Tonight at the Rock Powered by Samsung Galaxy,” which will launch Tuesday, September 20.
“Tonight at the Rock Powered by Samsung Galaxy” takes fans on an exciting journey inside the metaverse where players can freely explore a fantastical version of iconic New York landmarks like Central Park and Times Square alongside notable locations” The Tonight Show” like Rockefeller Center and Studio 6B. A series of mini-games inspired by “The Tonight Show” favorites like Giant Pong, as well as game modes such as Race Up the Rock, Cabbie Crash Course and Escape Studio 6B can be unlocked as players venture through the virtual world. To level up, players can use in-game power-ups with Samsung’s latest and best-selling mobile devices, including the Galaxy Z Fold4, Galaxy Watch5, Galaxy Buds 2 Pro, and Galaxy Tab. S8 Ultra.
To play for free, fans can simply download Fortnite on Android and many browser-enabled devices, PCs, and consoles including XBOX, PlayStation, and Nintendo Switch. With single and multiplayer options, “Tonight at the Rock Powered by Samsung Galaxy” can be enjoyed by the whole family and fans around the world.
Check out a clip from last night’s episode of “The Tonight Show Starring Jimmy Fallon” teasing the new virtual experience:
Fans can tune in to “The Tonight Show Starring Jimmy Fallon” on Wednesday, September 21 at 11:35 p.m. ET/PT for a special integration into the show reflecting one of the games outside of the actual 30 Rock.
“At Samsung, we are always looking for opportunities to provide users with unique experiences with their Galaxy devices,” said Janet Lee, senior vice president of mobile experience at Samsung Electronics America. “‘Tonight at the Rock’ gives fans a unique social adventure right in the heart of 30 Rock, all enhanced with Samsung in-game power-ups made possible by the Galaxy ecosystem. We’re thrilled to bring fans of late night the first-ever “Tonight Show” interactive gaming experience, in a way that honors our longstanding creative partnership.
“Over the past few years, I’ve been fortunate enough to partner with Samsung on just about every idea we can dream up,” said Jimmy Fallon, host of “The Tonight Show Starring Jimmy Fallon.” “This time I asked them if we could do something with Fortnite. They immediately said yes, and we’ve created a gaming experience that brings together Tonight Show fans and Fortnite fans. I think it’s perfect because we all share the same mission which is to bring people together from all over the world to have fun.
“We’ve been collaborating with Samsung on unique and engaging integrations for the past few years to bring ‘Tonight Show’ audiences never-before-seen experiences they can’t connect with anywhere else,” said Mark Marshall, President, Advertising and Partnerships, NBCUniversal. . “Now we are transforming with our partners as the industry delves deeper into technology activations like metaverse platforms redefining interactive advertising within iconic pieces of IP like NBC’s Late Night slate. .”
Samsung creatively collaborated with “The Tonight Show Starring Jimmy Fallon” for a variety of exciting activations such as the custom 60-second post-Super Bowl gaming campaign, the first-ever “The Tonight Show” film festival, Five Boroughs Edition, and most recently surprised three selfless teachers for Mother’s Day and National Teachers’ Day with a Galaxy Bundle and $25,000.
“Tonight at the Rock Powered by Samsung Galaxy” is another example of Samsung’s continued innovation merging Galaxy technology with the Metaverse and beyond. In January, Samsung unveiled the Samsung 837X – an online hub and playground replicating the Samsung Flagship store in New York. This summer, Samsung launched “Samsung Superstar Galaxy” on Roblox, which featured the Galaxy Z Flip3 as the hero device and pop artist Charli XCX as a guide for gamers through the experience. Charli XCX’s final performance in the game was nominated for an MTV Video Music Award in the new “Best Metaverse Performance” category.
*This is an independently created Fortnite experience and is not sponsored, endorsed or administered by Epic Games, Inc.
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