Parks Associates: 23% of US internet households agree movies and music should be available for free

Parks Associates: 23% of US internet households agree movies and music should be available for free

The latest consumer data from Parks Associates on video habits shows nearly a quarter of US internet households agree that pirated content is acceptable, up from 14% in 2019. 22, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV and Digital Media conference.

Future of Video, sponsored by Adeia, FPT Software, Quickplay, SymphonyAI Media, Comcast Technology Solutions, Metrological, and Friend MTS, brings together industry leaders for visionary presentations, interactive panel discussions, and analyst insights.

“Nearly half of hackers think stealing content is okay because there are no behavioral consequences,” said Jennifer Kent, vice president, research, Parks Associates. “The session provides insight into piracy behavior and triggers and strategies for balancing piracy prevention with subscriber retention and motivators. We are excited to bring the industry together to share insights on this important topic. “

The session includes a research presentation from Parks Associates, a fireside chat with Marty Roberts, SVP, Product Marketing, Brightcove, and two interactive panel discussions, “Tech to Protect” and “Provider Concerns: Losing Millions or Gaining Eyeballs? “


  • Tim Cutting, Managing Director, Reelgood
  • Serhad Doken, Technical Director, Adeia
  • Steve Epstein, fellow solutions engineer, Synamedia
  • Matthew Fite, Technical Director, Verifier
  • Olga Kornienko, Co-Founder and COO, EZDRM
  • Sebastian Kramer, SVP, Product Management, NAGRA
  • Sourik Samaddar, Director, Consumer Solutions, Smart Technologies
  • Peter Scott, Vice President, Emerging Media and Innovation, Warner Media
  • Chris White, Director of Operations, Friend MTS
  • Lau Zuydervelt, Product Director for Cybersecurity and Anti-Piracy, A little

“We found that consumers pirate NOT because they want to, but because they are often forced to by an increasingly complex and fragmented streaming landscape that was designed for businesses, not for users” , said Tim Cutting, GM, Reelgood.

“Some consumers don’t even realize they are watching pirated content,” said Serhad Doken, CTO, Adeia. “There is room for improvement on the part of the industry in several perspectives: education, content security and product design.”

“We talk to the biggest streamers and studios in the world, and they all express a similar sentiment: piracy is a problem today that needs to be solved,” said Matthew Fite, CTO, Verimatrix. “I think as an industry we have an opportunity and a responsibility to work together to find creative solutions to end piracy.”

“With an increasingly fragmented content landscape as content owners offer direct-to-consumer services, piracy is skyrocketing. Ultimately, consumers are looking for content, so we all need to focus on the best aggregated approaches to enable this to happen,” said Sebastian Kramer, Senior Vice President of Product Management, NAGRA.

“EZDRM is thrilled to participate in discussions about the future of video, as we strongly believe in the business fundamentals of the streaming media industry,” said Olga Kornienko, co-founder and COO of EZDRM. “Distribution over the Internet does not eliminate the fundamental need to monetize the production and distribution of quality content – something we help make possible every day.”

“We are extremely pleased to join this illustrious panel and highlight how broadcasters, platform operators and rights holders can address the threats to them from video piracy,” said Chris White, Chief Operating Officer, Friend. MTS.

Registration is open. Media are invited to attend.

About the future of video

The future of video brings together senior executives to share information on new trends in the video and connected entertainment industries, with insights into consumer adoption, churn and spending.

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