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Podcasters buy millions of listeners, raising questions about marketing tactics

Podcasters buy millions of listeners, raising questions about marketing tactics

POdcasters are always on the lookout for flashy new places to promote their shows, from billboards to floats in parades to airplane banners. Some networks, however, have discovered a less glamorous, but highly effective way to gain millions of bankable listeners: loading mobile games with a particular type of ad. Every time a player taps …

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